Glamour Boosts Engagement & Sales with a Native Mobile Shopping App
From declining web traffic to thriving mobile commerce – discover how Glamour transformed the shopping experience with a sleek, user-first iOS app.
Client Snapshot
Quick facts about Glamour’s mobile commerce transformation
Client
Glamour
BrazilIndustry
Fashion & Apparel
Online RetailFounded
Early 2000s
Fashion retailerSolution
Native iOS App
iPhone, iPad, iPodTarget Users
Fashion Shoppers
Across BrazilMarket Context
80% Mobile Usage
81% growth in shopping appsThe Challenge
Declining Web Traffic
Drop in website conversions and user engagement
Low User Retention
Shoppers not returning for repeat purchases
Poor Digital ROI
Rising digital spend with disappointing returns
Mobile Shopping Demand
Customers expecting richer, app-based experiences
Mobile Commerce Revolution
Fashion retailers needed to shift from web-first to mobile-first commerce to capture the growing demand for app-based shopping experiences and improve customer engagement.
Our Solution
We built a native iOS shopping app tailored to Glamour’s customer base. Using Swift SDK, the app delivered a secure, feature-rich experience for browsing, comparing, purchasing, and engaging with Glamour’s apparel collection.
Engaging
Browse Collection
Explore apparel and accessories in rich detailInformative
Product Comparison
Compare products side-by-side with detailed viewsTrusted
Secure Shopping
Shop safely with integrated payment gatewayReliable
Order Tracking
Track orders and delivery status in real-timeRewarding
Push Notifications
Get instant updates on offers, events, and arrivalsInteractive
Social Sharing
Upload images and share experiences with communityNative iOS Experience
Swift SDK
Built natively for optimal iOS performance and user experience
Secure Commerce
Integrated payment gateway with trusted transaction processing
Rich Features
Comprehensive shopping tools with social sharing capabilities
The Results
The Glamour app quickly became the centerpiece of the brand’s digital strategy – reconnecting with customers, boosting engagement, and improving ROI.
Thousands
App Downloads
within months of launchHigher
Conversions
compared to websiteIncreased
Repeat Purchases
customer retention upBetter
Brand Visibility
in mobile commerce space"The Glamour app has made shopping easier, faster, and more enjoyable for our customers — while giving us the engagement we were missing online."
Why This Was a Superior Solution
Our approach went beyond creating just another shopping app – we built a native iOS experience that prioritizes speed, security, and engagement while delivering measurable business outcomes and customer satisfaction.
Before: Web-First Retail
Shopping Experience
Declining website traffic with poor mobile experience
Customer Retention
Low repeat purchases and abandoned shopping carts
Brand Engagement
Limited interaction and poor customer loyalty
Business Growth
Poor ROI on digital marketing with declining sales
After: Native Mobile Commerce
Shopping Experience
Native iOS app with fast, smooth, and engaging shopping
Customer Retention
Higher conversions with push notifications and personalized offers
Brand Engagement
Social sharing features and community engagement driving retention
Business Growth
Measurable increases in conversions and brand visibility
Key Differentiators
Native Experience
Faster, smoother, and optimized for iOS devices
Engagement-Driven Design
Notifications, offers, and updates built for retention
Business Impact
Boosted conversions, engagement, and brand visibility
The Transformation
What started as a challenge of declining web engagement turned into a digital success story. Glamour shifted from web-first to mobile-first commerce with impressive results.
Today, the brand enjoys thriving app-based commerce, increased customer retention, and improved ROI while shoppers enjoy a seamless, personalized mobile shopping experience.
Web-first to Mobile-first Shopping
From falling web traffic to thriving app-based commerce
Low Conversions to High Engagement
From abandoned carts to repeat purchases and loyal customers
Generic to Personalized Experience
From static product listings to curated offers and updates
About Root Info Solutions
Root Info Solutions is a UK-based IT consulting and software development company with an offshore center in New Delhi, India. Since 2004, we’ve been helping global businesses transform with web and mobile solutions across industries.
Headquarters
UK-based
Development Center
New Delhi, India
Since
2004
Focus
Global Businesses
Our Expertise
Mobile Development
iOS & Android native applications
Web Solutions
Modern web applications & platforms
Digital Transformation
End-to-end business modernization
Ready to transform your legacy into a digital success story?
20+ Years
Industry Experience
500+
Successful Projects
Global
Client Base