Out of the 5 hours that UK adults spend per day with the digital media, 2 hours and 40 minutes is spent with mobile apps alone. The stats are enough to reason why businesses in the UK are eager to get mobile apps built. Citing the growing
User Experience (UX) has become the key battleground not just for businesses but also for mobile app development companies. And when it comes to targeting prospects or customers on iOS, the challenge to champion UX multiplies manifold.