Drinxology Goes Digital: Powering Beverage Marketing Through Android TV
From retail counters to connected kiosks – discover how Drinxology enhanced consumer engagement, empowered retailers, and helped brands stand out in a $24B industry.
Client Snapshot
Quick facts about Drinxology’s Android TV app transformation
Client
Drinxology
New York, USAIndustry
Digital Marketing
Wine & SpiritsFounded
Early 2000s
Beverage Industry FocusSolution
Native Android TV
Kiosk Management AppUsers
Multi-Stakeholder
Consumers, Retailers, BrandsMarket Size
$24.1 Billion
Alcoholic Beverages IndustryThe Challenge
The beverage industry is competitive and fast-paced. With brand rivalry heating up and consumers expecting more engaging experiences, Drinxology needed a smarter way to connect brands, retailers, and customers – all in real time.
Rising Brand Rivalry
Intense competition and evolving customer expectations in beverage industry
High Operational Costs
Expensive customer acquisition and operational overhead across kiosks
Multi-Tiered Engagement
Complex model requiring engagement of consumers, retailers, and brands
Kiosk Management
Difficulty managing multiple beverage kiosks and retail counters
Complex Multi-Stakeholder Challenge
Drinxology needed to serve consumers seeking beverage inspiration, retailers managing multiple kiosks, and brands competing for visibility — all while maintaining operational efficiency and cost-effectiveness.
Our Solution
We built a native Android TV app that became the centerpiece of Drinxology’s digital marketing model. Designed for beverage kiosks, the app created a win-win experience for consumers, retailers, and the Drinxology platform itself.
Consumer
Browse & Shop Products
Wines, spirits, beers, recipes, and food pairings for consumersRetailer
Kiosk Management
Manage ads, promotions, and campaigns across multiple locationsInsights
Performance Analytics
360° view of kiosk performance and consumer interactionsConvenience
Print Integration
Direct receipt printing at kiosks for seamless billingIntelligence
Admin Reports
Retail, brand, and consumer summary reports for strategy refinementPerformance
Native Android TV
Optimized for all Android TV devices and screen sizesMulti-Stakeholder Value Creation
Consumers
Browse products, recipes, and party planning inspiration
Retailers
Control ads, manage kiosks, and track performance
Brands
Real-time insights and enhanced visibility in $24B market
The Results
The Drinxology app created a powerful digital bridge between brands, retailers, and consumers – boosting engagement and efficiency across the board.
Native Android TV
Optimized Performance
All device sizes supportedEnhanced Engagement
Consumer Experience
Interactive kiosk experiencesSimplified Management
Retailer Control
Multi-location kiosk oversightData-Driven Insights
Brand Intelligence
Real-time reporting & analytics"The Drinxology app has transformed how our partners engage customers — delivering personalized, data-driven experiences at every kiosk."
Why This Was a Superior Solution
Our approach delivered more than just a kiosk app – we created a comprehensive digital marketing platform that transformed beverage retail into an engaging, data-driven experience serving consumers, retailers, and brands simultaneously.
Before: Traditional Retail
Customer Engagement
Limited interaction at traditional beverage counters
Retailer Management
Manual management of multiple locations and campaigns
Brand Visibility
Static displays with limited engagement tracking
Operational Efficiency
High costs and fragmented customer acquisition
After: Digital Marketing Platform
Customer Engagement
Interactive kiosk experiences with product browsing and inspiration
Retailer Management
Centralized control over ads, promotions, and kiosk performance
Brand Visibility
Dynamic content with real-time analytics and consumer insights
Operational Efficiency
Streamlined operations with data-driven decision making
Key Differentiators
Multi-Stakeholder Value
Designed for consumers, retailers, and brands simultaneously
Seamless Retail Control
Easy ad and content assignment across multiple kiosks
Business Impact
Reduced costs, stronger brand visibility, improved customer acquisition
The Transformation
What once was a challenge of fragmented engagement became an opportunity for innovation. With the Drinxology app, kiosks evolved into interactive brand experiences, giving consumers inspiration, retailers control, and brands the visibility they need to thrive.
The transformation wasn’t just about building an app – it was about creating a digital ecosystem that serves multiple stakeholders while driving business results in a competitive $24B industry.
Static Retail to Interactive Kiosks
Evolved from passive displays to engaging digital experiences
Fragmented to Connected Operations
Unified consumer, retailer, and brand experiences
Manual to Data-Driven Marketing
Transformed beverage marketing with real-time analytics
About Root Info Solutions
Root Info Solutions is a UK-based IT consulting and software development company with an offshore center in New Delhi, India. Since 2004, we’ve been helping global businesses transform with web and mobile solutions across industries.
Headquarters
UK-based
Development Center
New Delhi, India
Since
2004
Focus
Global Businesses
Our Expertise
Mobile Development
iOS & Android native applications
Web Solutions
Modern web applications & platforms
Digital Transformation
End-to-end business modernization
Ready to transform your legacy into a digital success story?
20+ Years
Industry Experience
500+
Successful Projects
Global
Client Base