Estella Furs Goes Mobile: A Luxury Retailer's Digital Leap
From in-store browsing to global app engagement – discover how Estella Furs brought premium fashion to fingertips and turned digital traffic into loyal buyers.
Client Snapshot
Quick facts about Estella Furs’ luxury mobile commerce transformation
Client
Estella Furs
Luxury Fashion HouseIndustry
Luxury Apparel
& Fashion RetailFounded
1985
Heritage brandSolution
mCommerce App
iOS & AndroidTechnology
PhoneGap
Modular architectureScale
Global stores
Thousands of SKUsThe Challenge
Estella Furs faced a digital crossroad – their audience was moving online, but their sales channels were still tied to physical stores. Without a mobile presence, Estella risked losing market share to competitors with a stronger digital footprint.
Declining Foot Traffic
Flagship stores experiencing reduced visitor numbers
Low Campaign ROI
Rising spend on offline campaigns with diminishing returns
Mobile Shopping Demand
Growing demand for instant, mobile-first shopping experiences
Real-time Updates
Need for instant product updates and store event promotions
Digital Transformation Need
Estella Furs recognized that luxury retail was shifting to mobile-first experiences, requiring a sophisticated digital presence to maintain their premium brand position and reach new markets.
Our Solution
We designed and delivered a sleek, feature-rich mobile commerce app that mirrors the elegance of Estella’s brand while empowering shoppers to explore, engage, and purchase on the go.
Elegant
Explore Collection
Full product catalog with high-quality fashion imageryConnected
Store Locator
Find nearby boutiques with integrated map functionalityTimely
Push Notifications
Instant updates on sales, events, and new launchesCurated
Fashion News
Latest trends and updates curated for luxury shoppersInteractive
User Uploads
Engage with the brand by sharing looks and feedbackSeamless
Premium Experience
Luxury shopping interface across iOS and AndroidKey Technical Achievements
UX-First Design
Clean, premium interface that reflects luxury brand aesthetics
Modular Build
Scalable architecture for easy feature additions and updates
Backend Integration
Real-time inventory, news feeds, and event notifications
The Results
The app quickly became the go-to channel for engaging fashion enthusiasts, delivering measurable improvements in digital engagement and brand reach.
30%
Traffic Increase
digital engagement boost2.2x
Conversion Rate
mobile vs web visitors15+
Countries
global user reachThousands
App Downloads
across iOS & Android"The app perfectly reflects our brand's DNA — it's intuitive, elegant, and connects us with customers like never before."
Why This Was a Superior Solution
Our approach went beyond creating just another retail app – we built a luxury experience platform that maintains Estella’s premium brand aesthetic while enabling global reach and measurable business impact.
Before: Traditional Retail
Brand Experience
Limited to physical stores with restricted geographical reach
Customer Engagement
Passive in-store browsing with minimal digital connection
Shopping Convenience
Store hours and location-dependent shopping experience
Marketing ROI
Expensive offline campaigns with limited tracking and analytics
After: Digital Luxury Platform
Brand Experience
Global digital presence maintaining luxury aesthetic across touchpoints
Customer Engagement
Active mobile engagement with push notifications, news, and uploads
Shopping Convenience
24/7 mobile access with real-time inventory and store locator
Marketing ROI
Data-driven digital campaigns with measurable engagement metrics
Key Differentiators
Brand-Aligned Experience
Luxury aesthetic maintained across all digital touchpoints
Future-Proof Technology
Modular architecture supports growth and innovation
ROI Positive Impact
Reduced dependence on expensive offline campaigns
The Transformation
Estella Furs successfully shifted from store-first to digital-first engagement. What was once limited to boutique visits is now a global, mobile-led experience – putting luxury fashion at every shopper’s fingertips and unlocking new markets.
Today, they engage customers across 15+ countries, achieve 2.2x better conversion rates, and maintain their premium brand positioning while expanding reach beyond traditional geographical limits.
Physical to Digital Luxury Experience
Evolved from store-only shopping to global mobile commerce platform
Limited to Global Brand Reach
Expanded from local boutiques to international mobile audience
Offline to Digital-First Marketing
Shifted from expensive offline campaigns to data-driven mobile engagement
About Root Info Solutions
Root Info Solutions is a UK-based IT consulting and software development company with an offshore center in New Delhi, India. Since 2004, we’ve been helping global businesses transform with web and mobile solutions across industries.
Headquarters
UK-based
Development Center
New Delhi, India
Since
2004
Focus
Global Businesses
Our Expertise
Mobile Development
iOS & Android native applications
Web Solutions
Modern web applications & platforms
Digital Transformation
End-to-end business modernization
Ready to transform your legacy into a digital success story?
20+ Years
Industry Experience
500+
Successful Projects
Global
Client Base