Vicuña: Transforming Travel with a Smarter, Personalized Mobile Experience
From fragmented travel experiences to a unified digital companion – discover how Rutas de Vicuña boosted brand visibility and traveler loyalty with a multilingual Android app.
Client Snapshot
Quick facts about Vicuña’s digital travel transformation
Client
Rutas de Vicuña
SpainIndustry
Travel & Hospitality
Local TourismPlatform
Android Mobile App
Wellness Solutions ProviderLanguages
Multilingual Support
Spanish & EnglishFocus Area
Complete Travel Companion
Food, Culture, Routes, WeatherApp Store Success
Enhanced Experience
Brand Loyalty & VisibilityThe Challenge
Rutas de Vicuña wanted to inspire and serve modern explorers. But without a strong digital presence, the brand risked losing relevance in a fast-growing mobile-first travel market.
Limited Digital Reach
Brand presence confined to local area without mobile-first approach
Fragmented Experience
Travel information scattered across multiple sources causing confusion
No Customer Insights
Lack of data and personalization limiting service improvement
Growing Competition
Risk of losing relevance to global travel apps in mobile-first market
Digital Travel Transformation Challenge
Rutas de Vicuña needed a unified mobile platform to consolidate travel information, enhance customer experience, and compete in the digital-first travel market - all while building brand loyalty and capturing valuable insights.
Our Solution
We designed and built a multilingual Android app that serves as a traveler’s digital companion. From food and culture to weather and transport, Vicuña brings everything together in one easy-to-navigate interface.
Discover
Eat, Sleep, Explore
Categorized travel listings for quick discovery of local experiencesNearby
Geo-location Services
Find nearby attractions, restaurants, and services instantlyWeather
Weather Forecasts
Plan trips with real-time climate updates and predictionsTranslate
Built-in Translator
Break down language barriers with instant translationTransport
Cab Services Integration
Move around easily with local transport optionsSocial
Reviews & Social Sharing
Trusted insights from travelers and share experiences with networksComplete Travel Companion Through Multilingual Android App
Travelers
Seamless discovery of food, culture, and local experiences
Merchants
Increased visibility and bookings through app platform
Vicuña
Enhanced brand loyalty and valuable customer insights
The Results
The Vicuña app quickly turned into a go-to tool for travelers while strengthening the brand’s visibility in a crowded market.
100%
Digital Availability
All travel info accessible 24/7Boosted
Brand Visibility
Enhanced app store presenceQuality Leads
Higher Conversions
Improved booking ratesIncreased
Customer Satisfaction
Improved loyalty scores"With Vicuña, travel is no longer fragmented. Our guests enjoy seamless discovery while we gain the insights to serve them better."
Why This Was a Superior Solution
Vicuña delivered more than a travel app – it created a unified digital companion that transformed fragmented experiences into personalized journeys, strengthening brand loyalty and traveler engagement.
Before: Fragmented Experience
Travel Access
Fragmented travel information spread across multiple sources and paper guides
User Experience
Generic, one-size-fits-all travel information without personalization
Brand Engagement
Low customer engagement and limited interaction with travel services
Business Insights
No customer data or analytics to improve service offerings
After: Unified Travel Companion
Travel Access
Unified mobile companion providing 24/7 access to all travel needs
User Experience
Location-based, personalized experiences tailored to each traveler
Brand Engagement
Active user base with repeat travelers and strong brand advocacy
Business Insights
Data-driven platform enabling personalized recommendations and optimization
Key Differentiators
Traveler-Centric Design
Built for convenience and exploration with intuitive navigation
All-in-One Experience
Food, culture, weather, and transport unified in one app
Personalized & Multilingual
Spanish + English with location-based tailored experiences
The Transformation
Vicuña turned fragmented journeys into personalized travel experiences. The transformation wasn’t just about creating a travel app-it was about unifying scattered information into a seamless digital companion.
By delivering a multilingual, all-in-one platform, Vicuña transformed from a local tourism brand into a trusted travel companion that builds loyalty and connects explorers with authentic local experiences.
Offline to Digital Access
From paper guides and scattered sources to a unified mobile companion
Generic to Personalized Journeys
From one-size-fits-all info to location-based, tailored experiences
Weak Loyalty to Strong Brand Connections
From low engagement to repeat travelers and brand advocates
About Root Info Solutions
Root Info Solutions is a UK-based IT consulting and software development company with an offshore center in New Delhi, India. Since 2004, we’ve been helping global businesses transform with web and mobile solutions across industries.
Headquarters
UK-based
Development Center
New Delhi, India
Since
2004
Focus
Global Businesses
Our Expertise
Mobile Development
iOS & Android native applications
Web Solutions
Modern web applications & platforms
Digital Transformation
End-to-end business modernization
Ready to transform your legacy into a digital success story?
20+ Years
Industry Experience
500+
Successful Projects
Global
Client Base