Chatbots! You might have experienced them with some web or mobile apps. Wondering how can they be of help to you? No worries. You have come to the right place. Here is a walkthrough to how chatbot developers can help you reach out to more target audience's, drive engagement, and achieve the conversion goals on social media.
Why Chatbot Development Deserves the Attention?
The total number of monthly active users for the top 4 messaging apps (Messenger, WhatsApp, WeChat and Viber) has surpassed that of top 4 social networking (Facebook, Twitter, Instagram and Google+) app users.
So, you must serve prospects or customers where they actually are. There are over 30, 000 chatbots alone that make use of Facebook messaging platform. So don’t get left out of the race.
Besides taking your business closer to customers, the integration of chatbots into business processes like sales, marketing and customer service significantly cuts down the operating cost by making redundant hiring and retaining a workforce.
What Chatbots Integration Can Do For Your Business
Days of IVR (Interactive Voice Response) and personal voice assistants are over. Today, the consumers want to connect with your brand in a more natural way: the very manner in which they connect with their friends and peers. And AI chatbots when crafted and set up correctly with your social media pages can help you do the job in the best possible manner.
1. AI Chatbot and Social Media for Generating Leads
Chatbot development and integration with your social media page can add spark to your customer acquisition strategy by helping buyers find information, products, and conclude sales choosing the right payment method. For instance, Recharge Bot by Payjo
The human-like conversation flow that we see in the chat window makes the users feel at home. The language selection option is another advantage that is extremely helpful if you want to serve customers across different territories. So the language disparity will no longer discourage the users from getting involved with your business.
2. AI Chatbot Integration to Deliver Better Customer Experience
A typical business hears from 4 percent of its dissatisfied customers. What about the rest 96 percent? They simply choose a different brand to do business with. Though there could be varying reasons for customer dissatisfaction, delay in service delivery or extended turnaround time is one of them. It irritates customers the most.
Thankfully, with chatbot, you can stay responsive to your audience 24/7, and it can handle as many queries as you can imagine. There is no limit. All that you need to do is to get the chatbot built properly and integrated with the right database. This will help them to answer cognitively to the users.
However, to make the technology investment work the way you want, the hired chatbot development team must work closely with the business. This will help them to better understand the project requirements including challenges and bottlenecks associated with different backend and customer-facing processes.
3. AI Chatbot For Social Media Marketing
Imagining a content marketing strategy without social media app is next to impossible. Understanding the analytics of social media, and interests and preferences of the audience demands a good deal of efforts and time as social channels are getting overwhelmed with data with every passing moment.
But AI chatbot translates that complex and tedious game into a child’s play. It can identify the trends, decode feedback and interests of users, judge what’s workable, push content to the right audiences, interact with external content or influencer marketers, and monitor the impact of the distributed content in a quick and easy manner. The result you can expect: targeted social media and content marketing, higher website traffic, healthier user engagement, quality leads, and more business.
You will like reading this: Why AI is Important for Your Social Networking App
Chatbot Development Choices You Have
Chatbot development companies have started leveraging the social messaging platforms like Facebook Messenger, Skype, WeChat, Twitter, Kik and Slack to name a few. Chatbot builders like IBM Watson and Wit.ai are also available. A build chatbot can be integrated with any device or software systems.
AI chatbot can help you build self-serving platform to serve varied purposes. It can empower and complement content marketing, sales and marketing, and customer service departments substantially. The only thing that matters to users is that they want relevant information and services and professional approach to what you do. Build a chatbot that deliver seamless and authentic experience to users, allowing customers to engage in a natural way.