Real estate is a competitive marketplace and to get an edge on the competition you must evolve your sales and marketing operation. With digital marketing getting prominence (the rationale needs no argument), the time is ripe for the commercial real estate agent to invest in reliable website design and development services.
Determinants of a Successful Real Estate Website
With consumers getting more and more tech-savvy, and the web getting overwhelmed with information your buyers need, one this is clear that a good or ideal website will soon be an outdated idea. Yes, the demand of the hour is to gain traction of your audience beating millions of websites out there. Indeed, you need to deliver an amazing experience to your audience. Here are the key determinants of a successful real estate website.
1. It doesn’t kill the time of the audience.
Don’t keep the audience watching the Progress Bar. Yes, you need to deliver performance with your real estate website. Creating a high performing website need not just a technology but meticulous use that. So what matter is not the weapon, but who is using that weapon and how it’s being used. Hence, the choice is real estate website development framework, Drupal, WordPress, or any other, makes little difference. No framework is bad, but it’s as good as its modules, themes, and APIs are used to create features and functionalities of the website.
2. It knows what the buyers are looking for
It’s good to display featured properties on your home-page, but there is some limitation. What you display might be and not be in the interests of the buyers. Hence, make sure that that the real estate website has been developed with a robust search feature and it’s backed by IDX (Internet Data Exchange) and MLS (Multiple Listing Services). MLS integration knowledge is a must for your real estate web developers. See how MLS integration is helping this Dallas US-based realtor with their customer acquisition endeavor.
3. It communicates to buyers
Potential buyers often have many queries resonating their mind. Let your website respond to them. The better it does, the higher is chance of generating qualified leads. However, the communication approach should be proactive not the passive one as your serving to consumers who are highly impatient. They are living in an age where bank transaction happens in seconds, and pizzas are getting delivered in minutes. There are many communication tools, but the most appropriate for proactive communication would be AI chatbot. This not only helps you respond to buyers on time but also helps you run your sales and marketing operations cost-efficiently. A single chatbot can handle hundreds of queries at a time. Integrating your website with IoT is another incredible way to enhance communication with prospects.
4. It helps buyers with decision-making
Buyers, particularly, the first-time home-buyers may not acquaint with many of the intricacies involved with concluding a purchase or transaction. Hence, your website should work as a guide to them to reach the desired conclusion based on their requirements and budgets. Let them customize the property search option, find banks offering mortgage, estimate EMIs, assess the depreciation cost of a property and do more.
5. It provides agents with actionable data
The commercial agent must control all above aspects from the background. He or she be in the know of what audience are looking for, what’s their property search approach, and how effective is the user engagement and conversion. With actionable data, they can not just augment the experience of the website visitors but also the listings and the communication approach.